The Link Deck #5: Youth Week Edition


What better way to celebrate National Youth Week than with a youth-themed edition of The Link Deck?

Young Australians making ideas happen 

Some of Australia’s most talented young people are dedicating themselves to making the world a better place. Meet FYA’s young social pioneers.

In the lead-up to National Youth Week, Red Aware interviewed the CEO of the Foundation for Young Australians (FYA), Jan Owen, about the positive contributions of youth in society.

Crikey’s got a great list of young Australians changing Australian business.

And over at Ideas Hoist, we’ve been privileged to interview and be inspired by so many young Australians making ideas happen!

Youth led innovation

Supporting youth led innovation and entrepreneurship is all the more important as youth unemployment last year was at a 15 year high.

If we want to make sure that Australia’s young people continue to have the chance to lead innovation – we’d be well advised to take a look at this report from Nesta in the UK which identifies six ways in which policymakers, schools and youth organisations can help.

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Segmenting your audience: a key part of behaviour change

social marketing segment

Like most people, I love being right. It might even be a small part of why I got into the field of Communications and PR. There’s no right or wrong in Communications, you can be right all the time as long as you think about what people want and need to hear, and what they will respond to.

I remember when I was about 12 my mother told me that not everything was black and white. I knew that, but back then I just wanted everyone to come around to my way of thinking! My version of life’s right and wrongs.

But as I grew older, and definitely wiser, I stopped thinking so much about being like everyone else and more about why people think and act differently.

Why what I say about an issue to one person might really resonate, but to another it’s complete nonsense.

This is the challenge of communicating about social policy issues, about decisions and actions that affect, at some point in time, everyone’s life. We can’t craft a message that will work for everybody. We can’t explain the intricacies of a decision, the ins and outs of how a public program works, or the reasons for more or less funding in one set of Talking Points.

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The Link Deck #4 – behaviour change edition

Dance of the horses at Enlighten Canberra

Dance of the horses at Enlighten Canberra

Over the past week or two, The Social Deck team have been heads down, bums up, planning for the next year and developing a pretty exciting new product.

Here’s some of the the things we’ve been reading and watching.

Behaviour Change

Using research, plus a smidgen of common sense to subtly alter the ways we act, look after ourselves and obey the law: Meet the UK’s Behavioural Insights Team colloquially know as the ‘Nudge Unit’. Also check out their blog.

Not getting your children vaccinated is dangerous. So, as a rational person, you might think it would be of the utmost importance to try to talk some sense into people that don’t get their children vaccinated. Unfortunately, a recent study that tested the effectiveness of four separate pro-vaccine messages found that not a single one of the messages was successful when it came to increasing parents’ professed intent to vaccinate their children.

One of the most perplexing risks to public health is human nature. No matter how diligently public health campaigns lay out the facts, we continue to make seemingly illogical decisions.

It’s not all bad news though when it comes to positive behaviour change. In California, people who use less water than their neighbours earn “smiley faces” — apparently all the motivation they need to conserve water.

But then there’s ignorance custom-designed to manipulate the public. As Robert Proctor, professor of ‘agnotology’ (the study of the cultural production of ignorance – yes it’s a thing) explains, “The myth of the ‘information society’ is that we’re drowning in knowledge, but it’s easier to propagate ignorance.”

Social Impact

Why giving is good for business. When you incorporate giving into your business in an authentic way, you turn your customers into your most avid and loyal marketers.

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