I recently attended a great roundtable discussion put on by John Hopkins University Communications (@JHUComm). The three panelists Henri Makembe (@Henrim), Beth Becker (@spedwybabs) and Malaka Gharib (@MalakaGharib) talked about using social media for non-profits. For me, the main takeaway was ‘conversations’.
I believe that whether you’re engaging people over social media or using more traditional public relations, the principles are the same. Especially when your goal is to influence behavior or engage people in actions to support a cause. The rise of social media has made it easier to have this conversation, but remember the principles of effective community engagement and treat your online community, the facebook liker and the @twitterer with the same approach. Here are a few tips that relate:
- Know who you’re talking to – general audience identification on social media is vital but so is identifying those online influencers and community leaders. When you go into a community to promote or discuss an issue, you don’t stand in the street, microphone in hand and spruke your message. First you identify who you need to talk to, whether it’s 1 or 100 people, and you begin a conversation with them that will flow on to be heard by the community. Continue reading