I was recently trying to write an explanation about why nonprofits should invest in social engagement. The most obvious point that came to mind was fundraising. When individuals or partners are more engaged they’re more likely to donate regularly and invest more in your cause.
But when I started to visualize the relationship between raising funds and engagement and how these interact or which comes first, I found myself thinking about chickens and eggs!
Either way it’s clear that engagement and dollars connect people with projects and the cause.
It might also be clear then that the nonprofit is the vehicle that makes both these things come to life– is the nonprofit a rooster?!